Social media marketing and advertisement, Search engine optimization (SEO), search engine marketing (SEM), e-mail marketing, and video marketing are the most popular digital marketing tools that are commonly used !

In this digital day and age, consumers are spending most of their awake time glued to their phones. With digital marketing, your business will get increased exposure comparing to traditional advertising methods. With digital marketing, not only it is cost effective, you can easily track your return on investment (ROI) as well.

Yes, you don’t have to replace your traditional marketing efforts with digital ones, but in this day and age 2021 and if the word digital doesn’t come into your marketing strategy then your business will not thrive. It really is as simple as that.

Digital marketing employs a number of tactics, each of which serves a distinct purpose despite having a common objective. The techniques work together to drive traffic to a company (whether online or offline) and then turn a one-time visitor into a loyal, repeat customer. Campaigns that are well-organized may use a variety of tactics.

Yes, it has been proven by companies time and time again. In fact, not using social media marketing can actually hurt your business, because nowadays, any reputable company wants to have an online presence on social media.